National Rugby League side Canterbury Bulldogs' new back-of-jersey sponsor insists the way Canterbury's management handled the "Mad Monday fallout" helped convince it to "turn the sponsorship tide at the club," according to Adam Pengilly of the SYDNEY MORNING HERALD. Having already been told by backers Jaycar and Wicked Sister that they "intend to wind up their support of the club," the Bulldogs "snared a coup," with nationwide firm Ultimate Security signing a three-year deal to be branded across the back of Canterbury's jersey from next year. The company, which was started by twin brothers Nassim and Nabil Said, who first worked as security guards, "has a presence in every Australian state bar the Northern Territory and holds contracts with government agencies and Harvey Norman." It "had no qualms" about approaching the Bulldogs despite the NRL "slapping" the club with a A$125,000 ($88,850) fine over its Mad Monday celebration. Ultimate Security CEO Nassim Said: "We were not hesitant to join the Bulldogs after Mad Monday. We discussed it with the management and we were very happy with the way they handled it. We have a lot of faith and belief in the management moving forward, hence we associated our name with the Bulldogs" (SMH, 10/12).
