Chinese sports digital marketing agency Mailman invested in European sports specialist digital consultancy Seven League. Mailman and Seven League will power the brands of top int'l organizations as part of a unique east-west partnership (Mailman).
Premiership Rugby side Saracens agreed to a three-year partnership with equipment manufacturer Hy-Pro Int'l. Hy-Pro will be featured on the club's home shorts and it will develop a range of sports-related merchandise. Hy-Pro-owned JAXJOX becomes Saracens' official fitness partner (Saracens).
IN SPAIN: Spanish energy company Iberdrola and the Spanish Football Federation (RFEF) renewed their agreement to "strengthen women's football." The renewal extends the partnership for three years (MARCA, 9/6).
La Liga and Microsoft extended their collaboration in a link-up that will make the Spanish league's content available to Microsoft News users and consumers of the company's other products throughout the world. The partnership between the organizations dates back to Nov. '16 (La Liga).
La Liga side Eibar renewed its deal with Spanish carmaker Seat for one year. Seat has sponsored the club for seven years, dating back to when it was competing in Spain's third division. The '18-19 season marks Eibar's third year in a row in Spain's top flight. The economic terms of the deal were not announced (PALCO23, 9/6).
Spanish second division side Málaga extended its partnership with tech firm BeSoccer for one season. BeSoccer will sponsor Málaga's women's team and youth setup and will also develop the club's official app (PALCO23, 9/6).
