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Marketing and Sponsorship

Chivas Coach Surrounded By Sponsor Logos At Press Conference

Liga MX side Chivas Guadalajara does not have a sponsor on the front of its shirt like others in the "sponsorship-cluttered world" of Mexican football, but the club is "making up for it elsewhere," according to Tom Marshall of ESPN.com. After another home loss on Sunday -- the club has not won at home in Liga MX since last October -- coach José Cardozo's comments during his post-match press conference "seemed to be overshadowed by something else." Cereal, organic cereal, chocolate milk and a soft drink were placed on either side of the microphone, which also had a beer logo on it. There were "a total of 11 companies in shot as Cardozo spoke." Fans were critical of the setup on social media, including some who "edited the photo to place Cardozo in some kind of corner shop" (ESPN.com, 8/13).

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