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Marketing and Sponsorship

Marketplace Roundup: Everton Uses Women's Squad To Launch New Kit

Everton became the first Premier League club to solely use its women's squad to launch its new kit. The Women's Super League side's Chloe Kelly, Megan Finnigan, Danielle Turner and Kirsty Levell were featured in the club's away kit release on Thursday. The move came as "part of the #WhatIf social media campaign," launched by Women in Football in May (BBC, 7/19).

Ligue 1 side AS Monaco partnered with Konami Digital Entertainment for PES 2019. The club, its players and Stade Louis II will be made available via download shortly after launch (Monaco).

League One side Burton Albion confirmed construction and refurbishment contractor Prestec UK Ltd. as its main shirt sponsor for home and away shirts for the next two years, replacing betting company Tempobet, which sponsored the club's kit for its two League Championship seasons. Prestec will also be featured on "Albion supporters' shirts" (BURTON MAIL, 7/20).

League One side Bristol Rovers announced Football INDEX as its new front of shirt sponsor. Football INDEX is the world's first football stock market, "where traders can buy and sell shares in professional footballers, meaning fans are able to bet on the future successes of players -- rather than just gambling on short-term results" (BRISTOL POST, 7/20).

Crystal Palace announced a multi-year global partnership agreement with Hong Kong-based global logistics brand Royale Int'l as its official logistics partner (Crystal Palace).

The Portuguese national football team partnered with bank BPI through the 2022 World Cup. The side's previous sponsorship agreement with Novo Banco ended after the recently-concluded World Cup (ECO NEWS, 7/17).

The Caribbean Premier League announced Spanish oil company Repsol as a partner for the '18 tournament, with a special focus on the seven games to be played in Guyana. Repsol will also have a presence at the other 27 league matches, which will be played across six locations (CPL).

The Berlin 2018 European Athletics Championships extended its association with official partner Toyo Tires (European Athletics).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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