Menu
Marketing and Sponsorship

Yamaha Names Monster Energy Title Sponsor For MotoGP Team

Yamaha confirmed Monster Energy will be its new title sponsor in MotoGP from the '19 season as part of a multi-year agreement, according to Jamie Klein of MOTORSPORT. Monster replaces outgoing sponsor Movistar, which has "backed Yamaha's factory machines" since the '14 season. The team will be officially renamed "Monster Energy Yamaha MotoGP Team" in '19. Although not confirmed, the "new tie-up means Yamaha's pair of works M1 could switch from a mostly dark blue design to a largely black livery similar to that used by satellite team Tech 3." Factory Yamaha riders Valentino Rossi and Maverick Viñales are "already both sponsored by Monster," while Jorge Lorenzo -- who will move from Ducati to Honda next season -- is "set to cut his ties with the brand due to his new employer's ties with Red Bull" (MOTORSPORT, 7/17).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/07/18/Marketing-and-Sponsorship/Yamaha-Monster.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/07/18/Marketing-and-Sponsorship/Yamaha-Monster.aspx

CLOSE