Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Crypto Companies Ready To Ink Sports Sponsorship Deals

Cash-rich crypto companies are "keen to strike sports sponsorship and endorsement deals" as companies such as Google and Facebook crack down on "crypto adverts on their platforms," according to Oscar Williams-Grut of BUSINESS INSIDER. Polish cryptocurrency exchange CoinDeal last week struck a deal to become a shirt sponsor of EPL side Wolverhampton Wanderers. Arsenal "struck a similar crypto sponsorship deal in January of this year." Van Hawke Sports Founder & CEO Sunny Singh said, "It's coming, it's definitely coming. It's already happening and I think we will see more of these deals going forward." Singh spent 10 years in the foreign exchange industry and left FX company LMAX earlier this year to set up Van Hawke, a "specialist sports marketing company" catering to FX and crypto. He said, "Where crypto is now, in terms of the advertising restrictions, is where FX effectively was 10 years ago straight after the financial crisis, where regulation was heavily imposed as to what could be done." While there is no regulation on cryptocurrency advertising in most parts of the world, many major online platforms have "either banned" or made tight rules around advertising on their "platforms after a series of high-profile scams." Google and Facebook have "tightened regulations," while Reddit has been screening crypto ads since '16. Singh: "They're now looking at sports [as a way] in which they can reach that mass appeal" (BUSINESS INSIDER, 7/14).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/07/16/Marketing-and-Sponsorship/Crypto-Sports-sponsorships.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/07/16/Marketing-and-Sponsorship/Crypto-Sports-sponsorships.aspx

CLOSE