Menu
World Cup

Twitter Use Of #ItsComingHome Sparks Debate

Twitter "needs to offer commercial opportunities to brands in order to thrive," but forcing England fans to "take part in mandatory gambling advertising has left a bad taste in mouths," according to Simon Gwynn of CAMPAIGN LIVE. At the start of '18, "only the very brave or very stupid would have suggested that the beautiful game of association football was on its way back to its land of origin" (i.e. #ItsComingHome). But after England’s 6-1 win over Panama in the group stage, "millions of fans became bold enough to start talking with semi-ironic confidence about the prospects of the national team once again," and the Baddiel and Skinner-inspired hashtag "started to be used more and more." That is when users "started to notice the William Hill-branded football strip emoji that appeared next to the hashtag whenever it was used" -- and "not everyone was thrilled to be promoting a gambling brand without their prior consent." After the backlash, the sponsorship of the hashtag ended, "although neither Twitter nor William Hill would comment on which of the two made the decision." Hostelworld Chief Customer Officer Kristof Fahy said, "Good work by the William Hill team. If others are grumpy, it probably means they didn’t think about it and are now kicking themselves, their team or their agencies or all three" (CAMPAIGN LIVE, 7/11).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/07/12/World-Cup/ItsComingHome-Hashtag.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/07/12/World-Cup/ItsComingHome-Hashtag.aspx

CLOSE