Premiership Rugby club Saracens announced a three-year agreement with Nike to supply its kit, beginning with the '18-19 season. Saracens is Nike's "only partner Premiership Rugby side." The company also supplied Saracens' kit from '10-16 (ESPN.com, 7/6).
League One side Sunderland announced a new sponsorship deal with betting exchange brand BETDAQ. The BETDAQ logo will be "emblazoned" across the club's home and away shirts, which are set to be unveiled this week. BETDAQ Commercial Dir Tom Sloanes "is a life-long Sunderland fan and helped set up the deal," with BETDAQ replacing Dafabet as the club's principal partner (SUNDERLAND ECHO, 7/5).
Gloucestershire County Cricket Club announced a three-year shirt sponsorship agreement with fantasy cricket brand StarPick. The platform, which launched in the U.K. last week, has attracted more than 650,000 Indian users in the 90 days since it launched in the subcontinent (GCCC).
Bundesliga side Mainz 05 extended its partnership with manufacturer profine. The brand will appear on the club's shirts and be prominently represented in the stadium (profine).
Atlético Madrid signed a deal with Spanish clothing retailer Harry's 1982 as its official formal clothing supplier. Harry's will provide the team and coaching staff with clothing for institutional events and travelwear (Atlético Madrid).