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Marketing and Sponsorship

Marketplace Roundup: Saracens Announces Deal With Nike

Premiership Rugby club Saracens announced a three-year agreement with Nike to supply its kit, beginning with the '18-19 season. Saracens is Nike's "only partner Premiership Rugby side." The company also supplied Saracens' kit from '10-16 (ESPN.com, 7/6).

League One side Sunderland announced a new sponsorship deal with betting exchange brand BETDAQ. The BETDAQ logo will be "emblazoned" across the club's home and away shirts, which are set to be unveiled this week. BETDAQ Commercial Dir Tom Sloanes "is a life-long Sunderland fan and helped set up the deal," with BETDAQ replacing Dafabet as the club's principal partner (SUNDERLAND ECHO, 7/5).

Gloucestershire County Cricket Club announced a three-year shirt sponsorship agreement with fantasy cricket brand StarPick. The platform, which launched in the U.K. last week, has attracted more than 650,000 Indian users in the 90 days since it launched in the subcontinent (GCCC).

Bundesliga side Mainz 05 extended its partnership with manufacturer profine. The brand will appear on the club's shirts and be prominently represented in the stadium (profine).

Atlético Madrid signed a deal with Spanish clothing retailer Harry's 1982 as its official formal clothing supplier. Harry's will provide the team and coaching staff with clothing for institutional events and travelwear (Atlético Madrid).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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