Bundesliga side Borussia Dortmund agreed to deals with video game developer EA Sports and online broker GMO Trading. The partnership with EA Sports expands on the company's role as a sponsor of the club's esports division for the '18-19 season. EA will serve as a "second level" sponsor of Dortmund, replacing Konami. GMO Trading will serve as a regional partner in Europe -- excluding Germany -- and the Middle East for two years (SOCCEREX, 7/5).
Serie B side US Lecce announced it will launch its own brand, "M908," to produce the team's kit for the '18-19 season. US Lecce aims to "reap the benefits of merchandise revenues that will go entirely to the club" and be made available to its scouting and youth sections. The club said that the "908" represents the year the team was founded, 1908, and that the technical material for the new kits will be made in China (SOCCEREX, 7/5).
Premier League side Wolverhampton Wanderers announced global cryptocurrency exchange platform CoinDeal as its '18-19 shirt sleeve sponsor. It is the first ever sports sponsorship deal involving a cryptocurrency exchange platform. CoinDeal branding will also be visible around Molineux on LED advertising boards and the first team dugout as well as on all first team training kit (Wolverhampton Wanderers).
TG4 announced a four-year extension of its sponsorship of the Ladies Gaelic Football inter-county championships, with the new deal set to last through the '22 season. TG4 became the title sponsor of the Ladies Football championships in '00 (NENAGH GUARDIAN, 7/3).
The World Baseball Softball Confederation announced an expanded partnership with the SSK Corp. "for key upcoming events." The agreement will allow the Japanese brand "the rights to produce the official competition ball and act as kit supplier" for the WBSC's 2019 Premier12, the Tokyo 2020 Olympic Games and Baseball World Cups through '20 (INSIDE THE GAMES, 7/5).
Sports equipment company Asics partnered with Disney to create a range of "Incredibles"-inspired activities and products. Among them are a range of limited edition footwear and a "24-Hour Challenge" featuring active "missions" (Asics).
