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Marketing and Sponsorship

Marketplace Roundup: European Tour Partners With Dubai Duty Free

The European Tour signed a four-year agreement making airport retail operator Dubai Duty Free an official partner. The partnership follows the announcement in May that Dubai Duty Free extended its title sponsorship of the Dubai Duty Free Irish Open. Dubai Duty Free joins Rolex, BMW, Emirates, Hilton and Titleist on the exclusive list of official partners to the European Tour (ARABIAN BUSINESS, 7/2).

Premiership Rugby side Exeter Chiefs announced healthcare and protection insurance specialist The Exeter as a key sponsor for the '18-19 season. The Exeter Chiefs unveiled new playing kits featuring the brand at a launch event at Piazza Terracina (COVER, 7/2).

Primeira Liga side Benfica reached a sponsorship agreement with clothing brand Inimigo as the club's official fashion partner (Benfica).

The 2019 Solheim Cup announced golf equipment manufacturer Ping as the official event apparel supplier. Ping will provide all volunteers, staff and officials with clothing and uniforms across the event and will sponsor and exclusively supply product to the Ping Golf Zone in the spectator village (IMG).

European Tour CEO Keith Pelley is "looking for a new sponsor for next year's French Open after current backer HNA announced it will no longer fund one of the European Tour's longest running tournaments." The Chinese company is withdrawing its sponsorship after just two years (GOLF WEEK, 6/29).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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