Marketing and Sponsorship

Ascot Names Longines Official Partner

6.19.2018

Ascot is delighted to announce that Longines, provider of race times at Ascot since 2007, has become an Official Partner of the racecourse.
— Ascot Racecourse (@Ascot) June 15, 2018

Ascot announced Longines, the provider of race times at Ascot since '07, as an official partner of the racecourse. The Swiss watchmaker will continue its designation of official timekeeper, credited on ITV Racing, with an enhanced presence alongside Ascot's existing official partners, QIPCO and Gigaset. This will include use of the Longines logo on the grandstand and permanent on-course and off-course branding throughout the year. The branded chronometer close to the winning post and clock in the Parade Ring will remain. Each official partner has a day at Royal Ascot when its brand is given an elevated profile, which includes stalls branding. For Longines, this will be Wednesday. Longines will also remain the official watch of Royal Ascot (Ascot).

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