Premier League side Wolverhampton Wanderers agreed to a two-year shirt sponsorship deal with online bookmaker W88 starting from the '18-19 season. W88 will also be featured prominently on the club's full range of trainingwear and work with Wolves on a host of activations (Wolverhampton Wanderers).
League Championship side Aston Villa confirmed a new shirt sponsor, "with 32Red returning as principal partner." The online betting firm's logo will be featured on the front of Villa's home and away kits, as it was between '06 and '08. Unibet, last season's shirt sponsor, will continue its partnership with Villa but the company's logo "will be emblazoned on the training kit" instead (BIRMINGHAM MAIL, 6/13).
League One side Bradford City signed a two-year, "five-figure deal" making card payment solutions provider Yorkshire Payments its first official training and travelwear sponsor. The company's branding will be featured across the club's first-team training kit "as well as apparel worn for player travel" and during pre-match warmup sessions (BDAILY, 6/13).
Cricketer Virat Kohli was named a Philips India brand ambassador for the company's "male grooming segment." Ahead of the launch of the Philips Trimmers BT 3000 range, the brand launched a social media campaign in which Kohli "spoke about his love for his beard" (INDIAN TELEVISION, 6/13).
The Color Run signed functional training network F45 as the presenting partner of its '18 London event. IMG, which organizes the event, also penned deals with JBL as the official audio electronics sponsor and the National Society for the Prevention of Cruelty to Children as the official charity partner (IMG).
