LTA Announces Adidas As British Tennis Supporter

The Lawn Tennis Association announced adidas as an official supporter of British Tennis. The German brand will provide athletic clothing and footwear for the LTA, and will deliver a new range of British Tennis merchandise for the nation's playing community. Adidas will provide the official clothing range for the LTA's performance team. Additionally, adidas will create an official range of British Tennis clothing which will be sold exclusively through the new online British Tennis shop. The adidas clothing will also be available to the British Tennis community, with adidas planning to provide a customized service to clubs and counties. As part of the partnership, adidas will receive sponsorship rights including branding across the British Tennis major events including the Fever-Tree Championships, Nature Valley Open, Nature Valley International and Nature Valley Classic (LTA).