Menu
Marketing and Sponsorship

London-Based Fnatic Renews Partnership With AMD

Fnatic renewed its deal with AMD for a third year running, with the London-based esports organization "expanding the sponsorship to include both AMD's Ryzen and Radeon brands," according to Graham Ashton of THE ESPORTS OBSERVER. AMD is a jersey sleeve sponsor for "all of Fnatic’s rosters," which currently include nine titles. Fnatic and AMD will also co-produce original content featuring Fnatic’s star players and AMD’s product line. Fnatic’s other partners include music streaming service Deezer, Monster Energy and Ballistix. The organization also sells its "own line of peripherals," Fnatic Gear (THE ESPORTS OBSERVER, 5/21).

For more coverage of the business of esports, visit our partners, esportsobserver.com.

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/05/22/Marketing-and-Sponsorship/Fnatic-AMD.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/05/22/Marketing-and-Sponsorship/Fnatic-AMD.aspx

CLOSE