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Volume 7 No. 149
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Argentine FA Signs Three Chinese Sponsors

The Argentine FA announced regional sponsorships with three Chinese companies: interior design firm Der, appliance manufacturer Vanward and lending company Hexin. AFA President Claudio Tapia said, “It is the first time the AFA is developing regional sponsorship agreements. It’s a type of sponsorship the AFA did not have and it allows us to enter new markets, in this case Asia, where we know that the Argentine national team is a very attractive product for brands.” Neither the value nor the length of any agreements was revealed (AFA).