Just Eat hired sports marketing agency Dark Horses to create its first World Cup campaign. The U.K.-based food-delivery platform will launch the campaign in June "with the aim of inspiring people to order takeaways while supporting football teams during the tournament." Dark Horses will work with Just Eat "on a project basis." The brand's retained agency, Karmarama, is developing its new autumn campaign (CAMPAIGN LIVE, 5/17).
The 2018 World Cup partnered with Louis Vuitton for three unique projects ahead of the upcoming tournament. The fashion company was commissioned to make a special case that will hold the official trophy, an official adidas match ball collection trunk and an official licensed product collection (FIFA).
ONE Championship was named the official fitness partner for '18 of Singapore Exchange (SGX) Bull Charge, SGX's charity initiative. As part of the partnership, a mentoring program pairing martial artists with underprivileged youths will be organized (THE DRUM, 5/17).
Bundesliga side Hertha Berlin agreed to a two-year deal making Yabo Sports its exclusive betting partner in Asia. Yabo Sports will be visible on TV-relevant LED boards and on the so-called Blue Carpet. Common social media campaigns in Asia and Europe are also part of the agreement, which was arranged by Lagardère Sports (Lagardère).
The Buenos Aires 2018 Youth Olympic Games Organizing Committee signed a sponsor agreement with sport clothing manufacturer Joma, which will produce uniforms for personnel, volunteers and technical officials during October's event. The company will make roughly 15,000 special outfits and craft a piece of clothing for the torchbearers during the flame relay (Buenos Aires 2018).
21st club, a strategic advisory business helping clubs across Europe, announced a partnership with Elite Performance Partners. The organizations will bring to market an evidence-based approach to the recruitment of head coaches (21st Club).
The French Football Federation renewed its partnership with French baking goods company Brioche Pasquier through '23. The company will continue to support the national men's and women's teams, the Coupe de France and French amateur football (FFF).
