Arsenal Appoints BYD Auto As Official Car, Bus Partner

BYD Auto will work closely with Arsenal to create unique experiences for its customers.ARSENAL

Arsenal signed an agreement with Chinese firm BYD Auto for the electric car company to become the club's official car and bus partner, according to Rebecca Smith of CITY A.M. BYD designs, develops and manufactures cars, buses, commercial vehicles and rail stock. It provides double-decker buses to Transport for London and employs more than 220,000 employees across five continents. The tie-up "will involve pitchside LED signage and branding on dugout seats at the Emirates." Arsenal CCO Vinai Venkatesham said, "This partnership represents another move towards improving our contribution to environmental sustainability, something both ourselves and BYD are passionate about" (CITY A.M., 4/24).