Menu
Marketing and Sponsorship

Former UCI President Cookson Forms Elite Women's Cycling Team

Brian Cooksongetty images

Former Int'l Cycling Union (UCI) President Brian Cookson partnered with University of Central Lancashire and BeaconFell Ltd. to "form an elite women's cycling team" for '19, according to CYCLING NEWS. The team is "expected to compete" on the UCI Women's WorldTour. Cookson said, "There has never been a better moment for an initiative like this." Although partnerships are forming and the team is being developed, there is "still a major sponsorship opportunity available," with the naming rights for the team still to be taken. Cookson: "Our ambitious plan is that this will not just become the best women's team in cycling, but that it will be a powerful tool for change in sport and in society -- with a global roster of top women cyclists, the team will work with funders and sponsors to raise awareness of women's health and fitness issues in ways appropriate to each society's culture, economy and opportunities." UCLan, bicycle maker BeaconFell Ltd. and Cookson signed a memorandum of understanding to "cement the partnership." Discussions "are underway with potential sponsors and suppliers of goods and services" (CYCLING NEWS, 4/17).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/04/19/Marketing-and-Sponsorship/Womens-cycling-team.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/04/19/Marketing-and-Sponsorship/Womens-cycling-team.aspx

CLOSE