Menu
Marketing and Sponsorship

Marketplace Roundup: AS Roma Partners With Zig Zag

Serie A side AS Roma announced Zig Zag as its scooter sharing partner. The Zig Zag service offers three-wheeled scooters for hire. It will set up dedicated parking zones in the areas next to the stadium (AS Roma).

La Liga side Athletic Bilbao extended its partnership with telecom Euskaltel for a further year. Euskaltel first "teamed up" with the club as its technology partner in '13. It will retain its role as the front-of-shirt sponsor of the club’s women's team. In addition, Euskaltel will "continue to offer Athletic Bilbao experiences to its customers and members" (SOCCEREX, 4/18).

Neymar assumed his role as brand ambassador for consumer electronics brand TCL at an event in São Paulo on Wednesday (TCL).

Euroleague Basketball named 15min.lt its official premium media partner in Lithuania. The website attracts more than 1 million unique visitors per month. The league also named transportation app Moovit its official mobility partner for this year's playoffs and Final Four. Euroleague is the first European basketball entity to partner with the company (Euroleague).

The UEFA Champions League will end its 10-year partnership with video game company Konami following this year's final in Kiev. The Champions League has been a key feature within Komani's Pro Evolution Soccer video game (UEFA).

During his visit to China, Paris St. Germain President Nasser Al-Khelaifi confirmed his club’s partnership with Chinese firm Desports, which will manage PSG’s sponsorship rights in China and Hong Kong. The contract is reportedly worth close to €20M ($24.8M) over three-and-a-half years (LE PARISIEN, 4/18).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/04/19/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/04/19/Marketing-and-Sponsorship/Notes.aspx

CLOSE