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Marketing and Sponsorship

Marketplace Roundup: Huddersfield Town Sponsor To Subsidize Travel

EPL side Huddersfield Town's main sponsor, Ope Sports, is "getting behind" the club's Premier League "survival fight" with subsidized travel to Chelsea. The global betting brand is helping the club provide discounted coach travel tickets for the contest for just £1 ($1.43) (HUDDERSFIELD EXAMINER, 4/16).

Mitsubishi Motors will sponsor TV3’s sports updates on 3News, Ireland AM and Weekend AM. The company will receive 10-second stings "going in and out of all sport updates" across the channels. It is the first sponsorship that the company has entered with TV3 (AD WORLD, 4/13).

Real Madrid signed a licensing contract with MY Imports USA for new product lines including first aid products, joint supports, razors, hand sanitizer and water bottles. The company has full licensing and distribution rights in the U.S. and Canada for these items (MY Imports USA).

Premier League side Crystal Palace partnered with GambleAware to address concerns about gambling-related harm within football. The club and the charity teamed up to produce advertisements and promotion materials to raise awareness of the risks of gambling. Messages, which will be visible to spectators on the ground and to viewers at home, will appear across the perimeter of the pitch and on screens throughout the stadium (Crystal Palace).

European League of Legends team Unicorns of Love extended its partnership with drinks manufacturer eNgage through the Summer Split Finals 2018. The cooperation continues to revolve around natural performance-increasing drinks eNgage and diseNgage. Lagardère Sports helped secure the deal (Lagardère Sports).

World Rugby appointed Mitsubishi Estate Co. Ltd. as a Rugby World Cup 2019 official sponsor (real estate category). The company will play a significant role in the tournament's promotion (RWC).

A U.K. National Health Service mental health and well-being campaign targeting previously hard-to-reach young men has "chalked up a digital first," by placing geo-targeted ads in PC game Football Manager. Ads promoting MindMate, a service which helps young people in Leeds, "will be displayed via clickable on-pitch ads during game simulations." The campaign is being geo-targeted so that only players in Leeds will see the promotion, "marking the first time that the NHS has used such tactics" (THE DRUM, 4/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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