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Media Notes: La Liga Builds On MTN Partnership In Africa

La Liga expanded its regional sponsorship coverage with telecom MTN Group into Africa. MTN Ivory Coast joined the company’s Iranian subsidiary MTN Irancell "as a regional sponsor of the Spanish league." MTN is a "leading supplier of internet services in the Ivorian market" and will now be able to offer its almost 11 million subscribers access to exclusive La Liga content (INSIDE WORLD FOOTBALL, 3/21).

Media Group Ukraine acquired media rights to a "host of national team properties" held by UEFA. The media holding company’s rights package includes Euro 2020 and its qualifiers, as well as the European qualifiers for the 2022 World Cup. In addition, Media Group Ukraine secured rights to the inaugural UEFA Nations League competition, which is set to debut later this year (SOCCEREX, 3/22).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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