Menu
Olympics

UK Sport To Review Funding Levels For Winter Sports

UK Sport is being pressured to justify levels of funding given to sports such as bobsleigh.GETTY IMAGES

Funding execs will meet next month to start a review into whether the £32M ($44.8M) handed out to Britain's Winter Olympic and Paralympic sports is the "best use of that money," according to Martyn Ziegler of the LONDON TIMES. UK Sport is "facing pressure to justify the level of funding given to sports such as bobsleigh and speed skating, which have tiny numbers participating, and yet not give a single penny to those such as the British basketball teams because they are unlikely to achieve Olympic success." A meeting of UK Sport's board next month will "kick-start the review" and the funding body said that it is "committed to an open consultation process." UK Sport's existing "no compromise" approach "solely targets medals and awards money based on likely success" -- it has "almost doubled" the £17.8M for winter sports from '14. Critics of the policy, which include members of the board, argue that funding many winter sports is "medal-chasing," which has "little effect on inspiring people to take up sport." UK Sport said that the review will not affect funding for the Beijing 2022 Winter Olympics, as "any significant policy change" would come into effect after the Paris 2024 Summer Games (LONDON TIMES, 2/20).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/02/21/Olympics/UK-Sport.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/02/21/Olympics/UK-Sport.aspx

CLOSE