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Marketing and Sponsorship

Marketplace Roundup: H4X.gg Becomes Supplier For Esports Events

Esports performance wear and street clothing brand H4X.gg will be the official apparel supplier "for some of the largest esports events" hosted by ESL and DreamHack. The gamer-targeted line was developed by Moniker, Inc., a holding company and joint management vehicle founded in '17 by BITKRAFT Esports Ventures and Jon Wayne Gurman (THE ESPORTS OBSERVER, 2/20).
For more coverage of the business of esports, visit our partners, esportsobserver.com.

One Championship partnered with telecom Telenor Myanmar. The partnership will start at ONE: Quest For Gold, which is scheduled for Friday at the Thuwunna Indoor Stadium (One Championship). 

The Int'l Triathlon Union finalized a long-term partnership with sports marketing company Infront, which will take shared responsibility for developing sponsorship opportunities and digital strategies for the ITU World Triathlon Series and the new ITU World Triathlon Mixed Relay Series. The organization will also sell int'l media rights and offer broadcasting services for both (Infront). 

Professional women's cycling's Team Eurotarget Bianchi Vitasana named Bianchi its second name sponsor and official bike supplier for the '18 season. Bianchi will supply the Italian team with Oltre XR3 bikes engineered with Bianchi's CV system (Bianchi). 

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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