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Marketing and Sponsorship

Sauber F1 Announces Three New Sponsorship Deals

In the lead-up to the unveiling of its new C37 car, Sauber Formula 1 announced three new partnerships, according to PIT PASS. Eyewear brand Carrera will supply the team and drivers with sunglasses and optical frames, "while its logo will be featured" on the sides of the monocoques of the team's car, on the sides of the visor and on drivers' race overalls. Sports brand Kappa will supply official team gear, while its logo will be featured on the headrest of the team's two cars as well as the race overalls of the team's drivers. América Móvil subsidiary Claro was announced as a "premium partner." The Claro logo will be featured on the rear wing endplates and the front noses of the team's cars (PIT PASS, 2/20).

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