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Marketing and Sponsorship

Speedo Owner Pentland On Hiring Spree To Bolster In-House Agency

Pentland Group, the parent company for brands including Speedo, Ellesse and Berghaus, "is ramping up its in-house advertising efforts" as it hunts 56 marketers, creatives and designers to join its in-house agency, according to John McCarthy of THE DRUM. Pentland Global Marketing Dir Sean Hastings said that "beyond just delivering efficiencies," it will turn the company into a "more professional" brand-building organization. Pentland made a "significant investment" in Reebok in '81. A decade later, "an acquisition spree saw it snap up brands like Ellesse, Speedo, Berghaus and Mitre." In '05, it "muscled into retail," taking a majority stake in JD Sports. Hastings said that Pentland is "still not done with brand acquisitions but with its current roster it needs to work more efficiently." Until recently, "almost all of its individual brands used their own ad agencies." Pentland used to work with "an enormous amount of agencies." Hastings: "We had a huge number, it made no sense, now when we look at ourselves not as individual brands as a group" (THE DRUM, 2/20).

SBJ Morning Buzzcast: March 18, 2024

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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