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Marketing and Sponsorship

Marketplace Roundup: UEFA Extends Gazprom Partnership

UEFA announced the extension of Gazprom's partnership of the Champions League for the '18-21 cycle, continuing its relationship with the energy company which began in '12. The agreement also includes sponsorship rights for the Super Cup in '18, '19 and '20. This is the sixth partnership announcement for the '18-21 sponsorship sales process for the Champions League, with Heineken, Nissan, Pepsi and Mastercard signing new deals, while Santander joined as a new partner (UEFA). 

The German FA (DFB) partnered with sports technology company Beyond Sports to deliver cognitive training and analysis using virtual reality and augmented reality applications. The DFB will focus on enhancing the decision-making skills and spatial awareness of national team players, using Beyond Sports' VR match analysis and training products (Beyond Sports). 

The Red Bull Formula 1 team partnered with eyewear designer DITA. As the team's official eyewear partner, DITA will supply sunglasses to drivers and trackside personnel and its logo will be featured in and around the team garage (Red Bull Racing). 

The Force India F1 team partnered with lubricants specialist Ravenol. The company's lubricants will be supplied to the team's development center in Silverstone. Ravenol's branding will be featured on the bargeboard of the team's VJM11 car as well as on the drivers' race suits (PIT PASS, 2/16).

The Volvo Ocean Race announced int'l business services and recruitment services provider Brunel as the official human resources partner for the '17-18 race. The company has a history in the race dating back to the '97-98 event when it sponsored Team Brunel/Sunergy (Volvo Ocean Race). 

SBJ Morning Buzzcast: March 18, 2024

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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