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Cricket Australia Sends Delegation To U.S. To Meet CBS Execs

CA CEO James Sutherlandgetty images

A "high-profile" Cricket Australia delegation flew to the U.S. to meet the heads of the CBS network in the "hope of drumming up more interest in the next ­television deal," according to Peter Lalor of THE AUSTRALIAN. CA CEO James Sutherland and Exec GM Ben Amarfio are "part of the party" that also includes Ten Network execs. The American CBS network bought Ten last year after the broadcaster of the Big Bash League had "gone into voluntary administration." CA refused to comment on the int'l meetings. It is understood that deals for the domestic and int'l rights are "a long way" from being finalized. Rights negotiations are a "murky" business with parties asked to sign confidentiality agreements, but indications are that Nine and Ten are ­"reluctant to stump up the sort of money CA is hoping for." Industry experts believe sports rights are "not as valuable a commodity as they once were" (THE AUSTRALIAN, 2/16).

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