Menu
Marketing and Sponsorship

Marketplace Roundup: Rugby Australia Partners With Yenda

Rugby Australia and Australian Beer Company's Yenda brand signed a "long-term official beer partnership for the Wallabies and Super Rugby competition." Australian Beer Co., which is jointly-owned by Casella Family Brands and Coca-Cola Amatil, said that the three-year deal spans the '18, '19 and '20 seasons. Financial details were not disclosed (JUST DRINKS, 2/14).

Seven Network was announced as an official supplier for the Gold Coast 2018 Commonwealth Games. The sponsorship agreement "further strengthens" its involvement with the Games, as the network acts as the Australian broadcast rights holder. Seven is also the joint host broadcaster with NEP Group and Sunset+Vine. It is the first time the network has been a sponsor of a Games (INSIDE THE GAMES, 2/14).

The Odisha government will sponsor Hockey India's teams -- both men's and women's -- for the next five years. This is the "first time a state is sponsoring a national hockey team." It also unveiled the logo that will be featured on the teams' new jerseys, which is a "summation of Odisha" (IANS, 2/15).

La Liga side Valencia extended its partnership with transportation network company Cabify. The Spanish startup "will continue to collaborate" with the club for the remainder of the season (SOCCEREX, 2/15).

OVO Energy announced a two-year partnership as title sponsor of the 2018 and 2019 Tour Series, Women's Tour and Tour of Britain. The OVO Energy Tour Series is Britain's leading domesticated televised race series (Tour of Britain).

The Alliance of European Hockey Clubs and ice hockey equipment manufacturer Warrior Sports Inc. announced a three-year partnership. The two parties introduced an annual award to promote European club hockey (EHC). 

Investment management firm Warwick was named a new sponsor of South African rugby sides Stormers and Western Province as associate sponsor and wealth partner, respectively. The Warwick logo will be featured on the chest of the teams' jerseys (SPORT24, 2/15).

Pringles and ESL extended their collaboration following the companies' initial sponsorship deal for last year's ESL One Hamburg event. The brand is looking for "a long-time commitment" with the events organizer and the new agreement will see Pringles sponsor "multiple ESL events in Germany and internationally." Pringles will be ESL Meisterschaft's grand sponsor, and will also "be present" at Gamescom Cologne, ESL One Cologne, and IEM Katowice (THE ESPORTS OBSERVER, 2/15).

HyperX was named the "official and exclusive headset provider" for the two largest Tom Clancy's Rainbow Six Siege events of '18. The gaming headsets manufacturer sponsors the Six Invitational in Montreal, which started on Tuesday and will run until Sunday and offers a prize pool of $500,000. HyperX will also sponsor the Six Major Paris in August, which features a $350,000 prize pool (THE ESPORTS OBSERVER, 2/14).
For more coverage of the business of esports, visit our partners, esportsobserver.com.

SBJ Morning Buzzcast: March 19, 2024

PGA Tour/PIF inching closer? Another NWSL sale for a big return and MLB's Go Ahead Entry expands

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/02/16/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/02/16/Marketing-and-Sponsorship/Notes.aspx

CLOSE