McLaren Exec Dir Zak Brown says team is on course to add more sponsors. GETTY IMAGES
McLaren Formula 1 Exec Dir Zak Brown said that his team is "on course to add more sponsors to its new-look car" before the start of the new F1 season, as he predicts it hitting its '18 revenue targets, according to Jonathan Noble of MOTORSPORT. Having this week confirmed a major new partnership with computer company Dell, Brown "expects further deals will be sorted before racing gets underway." He said, "Everything commercially is going really well. We announced Dell, so we are now three announcements in. I would anticipate having another one or two before the start of the season and then it is ongoing." Brown has been "clear for months now" that there will be "no new title sponsor as such for McLaren, but he still sees other opportunities for a major partner to deliver a big financial boost." He said, "We don't want a title sponsor, but let me clarify what that means. We do want a principal partner, which is title-level branding." McLaren is "close" to finalizing a new look for its car in '18, which "could include a switch to the team's more historical papaya orange colours" (MOTORSPORT, 2/15).