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Discovery Channel Reports Strong Olympic Opening Weekend

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Discovery Channel said that its coverage of the Winter Olympics resulted in 212 million users viewing "across all screens," according to Julian Clover of BROADBAND TV NEWS. Using its new Total Video measure that combines online viewing with traditional linear broadcasts, Discovery said that it is approaching 1 billion video views and "new record shares in Norway, Sweden and Germany." Coverage from Pyeongchang 2018 can be seen on Eurosport and Discovery-owned channels including TV Norge, where Sunday’s men’s biathlon final achieved a 90% share. Discovery’s Kanal 5 in Sweden "achieved its highest ever audience share" of 73% on Saturday with the first medal of Pyeongchang 2018 going to Charlotte Kalla in women’s skiathlon. Social media engagement, the number of likes, shares and comments on owned social media platforms, has reached a cumulative 1.1 million (BROADBAND TV NEWS, 2/14).

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