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Volume 6 No. 264
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La Liga Clubs' Social Media Followings Skyrocket After Deal With Saudi Arabia

The signings of Saudi Arabian players by La Liga and Spanish second division clubs "has resulted in an average increase of nearly 3,600% in social media followers" per team, with interactions increasing by 159%, according to EL PERIÓDICO. The social media impact of La Liga's deal "has been examined by Blinkfire Analytics, which measures Twitter, Facebook, YouTube and Instagram." La Liga side Levante, which signed Fahad Muwallad, has added 30,299 followers since it announced the signing on Sunday. Taking into account "that the club's average growth per platform the week before was 230 followers, Levante's following increased by 13,073%." La Liga side Villarreal's following jumped by 7,615%, followed by Spanish second division club Rayo Vallecano (1,370%) and La Liga club Leganés (1,303%). La Liga's Arabic social media channels added 2,437 new followers, with interactions increasing by 39% (EL PERIÓDICO, 1/23).