Marketplace Roundup: Brasileiro Side Recife Inks Kit Deal With Under Armour
Brasileiro side Recife partnered with Under Armour. The U.S. brand will supply kits to the club through '23. Under Armour will provide training and travel wear for players, as well as for the club's grassroots teams. Brazilian news outlet Globoesporte.com reported the manufacturer will pay R$12M ($3.7M) per year (SOCCEREX, 1/23).
EPL side Newcastle United removed online betting firm FUN88 from the club's youth team shirt. The sponsor's logo was "deemed by the club as a potential breach of FA regulations" and comes after "growing pressure" on the U.K. government to "look harder at the gambling advertising from betting companies in broadcast media and club sponsorships" (INSIDE WORLD FOOTBALL, 1/22).
Süper Lig side Fenerbahçe partnered with Acibadem Healthcare Group. The company's logo will be featured on the front of the team's playing shirts. The deal will run through the end of the '17-18 season, and financial terms were not made public (SOCCEREX, 1/23).
Vita Coco Coconut Water announced a long-term ambassador partnership with rugby player Maro Itoje. As its ambassador, Maro will be featured in a "wide range of media elements to create a disruptive consumer engagement campaign" (SPORT INDUSTRY, 1/23).
The Sunday Times and The Times, Ireland Edition partnered ahead of the first Pro14 Final at Dublin's Aviva Stadium on May 26. The Sunday Times and The Times, Ireland Edition will act as the official media partners for all six games in the Pro14 Final Series in '18 (Pro14).
The Int'l Triathlon Union named insurance company BF&M as a main sponsor for the ITU World Triathlon Bermuda. The island is one of eight countries on the global circuit of the ITU World Triathlon Series and the local event will be hosted in Hamilton in April (ROYAL GAZETTE, 1/23).