FA Partners With Online Video Distribution Company Little Dot Studios
The FA announced a partnership with Little Dot Studios, according to SOCCEREX. The online video distribution and production company will provide channel and video management services across the FA's social channels, with the aim of growing the organization's presence on YouTube, "strengthening its digital identity" and gaining "stronger engagement on social platforms." Little Dot will provide services including live video editing, social video creation, channel management and data insights, and will also utilize the FA's archive of int'l games as well as matches from the FA Cup. The agreement adds to Little Dot's portfolio of sports partners, including Formula E and the England & Wales Cricket Board (SOCCEREX, 1/22).