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Volume 6 No. 235
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ManU's #ILOVEUNITED Event Helping Club Attract Fans, Sponsors In India

India has "become a hotspot for football with major football clubs targeting its marketing potential," according to Taruka Srivastav of THE DRUM. Leading "the count of the most number of fans in India" is ManU, with a fan base of 35 million. The club's #ILOVEUNITED event in India "has gained quite prominence among fans as well." ManU Dir of Partnerships Sean Jefferson said of the marketing strategy behind the event, "We are proud to have a global following of 659 million fans and we feel it is important to take the club to the fans as often as we can. ... Our partners are fully integrated into the international strategy and we work closely with them to select cities, venues, and activations which work for them and our fans." He added, "The last fan party we hosted in Mumbai during the '16-17 season saw over 4,000 fans attend the event." ManU's Indian partners include Apollo Tyres and HCL. Previously, Chevrolet "did a lot of sponsorship activation too," but General Motors' departure from India last year has "limited" its engagement in the country. Meanwhile, Gulf, adidas and Apollo have intensified ManU's promotion in India (THE DRUM, 1/19).