Hungry Jack's To Sponsor Riot Games Oceania's OPL
Riot Games Oceania announced fast food chain Hungry Jack’s will be its presenting partner for the Oceanic Pro League, Oceania’s League of Legends professional championship, according to Angelos Anastasopoulos of THE ESPORTS OBSERVER. The Australian Burger King subsidiary enters esports "just months after it became the National Basketball League’s naming sponsor." Hungry Jack’s will also be the official partner of OPL Tipping, the competition’s fantasy challenge. Details of the deal were not disclosed. Riot Games Oceania Head of Esports Daniel Ringland described the partnership with Hungry Jack's as "a strong indicator that League of Legends esports is being more widely recognized as a professional sport" (THE ESPORTS OBSERVER, 1/18).
LATEST SPONSOR: THE ESPORTS OBSERVER's Graham Ashton reported North American esports organization Team SoloMid announced Dr. Pepper will be the "latest sponsor for all its competitive teams," joining Gillette and Geico (THE ESPORTS OBSERVER, 1/20).
For more coverage of the business of esports, visit our partners, esportsobserver.com.