Marketplace Roundup: NFF, Coca-Cola Agree To Five-Year, $4M Partnership
The Nigeria Football Federation and Coca-Cola Nigeria Ltd. agreed to a five-year, $4M partnership making the beverage company the "Official Soft Drink and Co-Sponsor of Nigeria National Teams." Coca-Cola's West Africa Business Unit comprises 33 countries with 45% of Africa's population (BUSINESS DAY, 1/18).
The Asian Football Confederation partnered with United Way Worldwide to further the education and health of children and young people in Asia. Cooperation between the organizations will take place under the auspices of the AFC Dream Asia Foundation (AFC).
League of Legends team Unicorn of Love extended its collaboration with gaming accessories manufacturer Trust Gaming for one year, with an option for '19. The company will equip the team with custom mice, keyboards and mouse pads and will appear on the players' jerseys. The deal was brokered by Lagardère Sports (Lagardère Sports).
StubHub teamed up with Eurosport to become its online ticketing partner. The partnership means fans visiting eurosport.com will be able to directly purchase tickets via StubHub for events including int'l football matches, tennis tournaments and rugby matches (Eurosport).
Netball Superleague side Manchester Thunder partnered with Stockport-based firm C&C Insurance for the '18 season. C&C will provide the club with "financial support and other services," and have its logo featured on the team's kit (BDAILY, 1/18).