Irish Sponsorship Market Expected To Grow By 12% In '18

In '17, the Irish sponsorship market grew 10% to an estimated €179M, with two in three sponsors "increasing investment in sponsorship during the year," according to RUNNING RUGBY. The market is set to grow by 12% to a new high of €201M ($246M) in '18, according to the annual Irish Sponsorship Industry Survey from marketing firm Onside. The Onside annual review "estimates that sponsorship is now attracting 21% of total marketing investment, up 7% post-recession." According to the research, eight in 10 sponsors looking for a new sponsorship in '18 "will be looking to invest in sport, with properties in rugby and GAA still seen as top growth opportunities" (RUNNING RUGBY, 1/16).