Copa90 Launches Campaign Promoting Mental Health, Communication
Maytree, a charity which provides support for suicide, teamed with youth football network Copa90 to "create an awareness campaign designed to help tackle suicide among young men," according to Nicola Kemp of CAMPAIGN LIVE. Copa90 "created two online films to encourage men to talk about their mental health" rather than remaining silent, with the "underlying message that communication saves lives." One film features ex-footballer Leon McKenzie "opening up about his battle with depression and his attempted suicide and how he got through it." In other films, "football fans who have lost friends and loved ones share their experiences." The project came together after Copa90 was approached by Innocean Worldwide, Hyundai Motor Company's global advertising division, which had worked with the football network previously. The campaign will run across the Copa90 network beginning this week (CAMPAIGN LIVE, 1/15).