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Marketing and Sponsorship

Marketplace Roundup: Polish FA Partners With Energy Company Grupa Lotos

The Polish FA (PZPN) renewed its commercial partnership with energy company Grupa Lotos for four years. The agreement will see Lotos remain the main sponsor of Poland's men's, women's and U21 teams until '22. The company "will retain the right to use images of players in its marketing campaigns." The financial terms of the contract have not been disclosed (SOCCEREX, 1/8).

The Asian Football Confederation signed an agreement with sports data company Sportradar for a partnership in the field of integrity, specifically addressing match-fixing. Sportradar's intelligence and investigation services will be engaged with the AFC from the '18 and '19 seasons to investigate fraud in Asia (AFC).

The German Handball Federation agreed to a sponsorship deal with Mitsubishi Motors, which became its exclusive vehicle partner in Germany. In addition to vehicle delivery, the Mitsubishi brand logo will be displayed at all int'l handball events on all corresponding advertising spaces in the hall or on the playing area. The partnership was brokered by Lagardère Sports (Mitsubishi).

The Austrian Ski Federation (ÖSV) and the German Ski Association (DSV) extended their contracts with Infront for the Four Hills Tournament until the '21-22 season, covering the next four editions of the competition. Infront will continue to own all the marketing rights for the event worldwide (Infront).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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