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SBD Global/January 4, 2018/Media

Channel Ten's Successful Big Bash League Coverage Setting Example For Channel 9

Channel Ten's five-year, A$100M ($78.4M) contract with Cricket Australia for the Big Bash League represents the productive union of a sporting authority "keen to broaden its code's appeal, specifically to women and children, and a TV network keen to establish its credentials in a sign...

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