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Volume 6 No. 264
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Ferrari, Red Bull Formula 1 Teams Reveal New Logos For '18 Season

Ferrari and Red Bull "decided on some cosmetic surgery" as both revealed new logos ahead of the '18 Formula 1 season, according to SPORT24. The Scuderia's logos in the past have been "heavily influenced" by long-time partner Marlboro, owned by Philip Morris. Ferrari signed a renewal with Marlboro in September, which is worth a reported $160M a year, but the team unveiled a new shield logo which "simply includes the famous Prancing Horse and the Scuderia Ferrari initials." The move away from the Marlboro-influenced rectangular logo "sparked rumours" that another Philip Morris brand -- IQOS (I Quit Ordinary Smoking) -- could soon become Ferrari's new major sponsor. Meanwhile, at Red Bull, a "new, fresher logo has been unveiled" to reflect Aston Martin becoming its new title sponsor (SPORT24, 1/3).