England Rugby Launches 2018 Inner Warrior Campaign To Get Girls Involved In Sport
England Rugby's Inner Warrior campaign launched in the U.K. on Wednesday after a successful series of Warrior Camps in '17 gave a boost to grassroots women's rugby participation. The Inner Warrior campaign aims to encourage more women and girls to play contact rugby, teaching participants introductory skills and drills for rugby within a non-committal, social and fun environment. The 2018 Warrior Camps kick off on Jan. 12. The '18 theme is "New Year, New You," encouraging women to kick-start their fitness routine for the new year and challenge themselves to take up a new sport. Since its initial launch, over 10,500 women have attended Warrior Camps nationwide; and of those women, 3,500 had never picked up a rugby ball before (England Rugby).