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Marketing and Sponsorship

Marketplace Roundup: Leicester City Extends Partnership With Lanes Fine Jewellery

EPL side Leicester City announced local business Lanes Fine Jewellery as an official club partner for the '17-18 season. The diamond specialist has been a club partner for the past three seasons and will continue with a combination of in-stadium presence and engagement with players. The business will be promoted on advertising boards at King Power Stadium and in the matchday magazine (Leicester City). 

League Championship side Aston Villa partnered with Chinese data service provider GenGee. The company will set up a digital youth training model and assist with the club's expansion in English and Chinese football data service markets (SOCCEREX, 12/21).

Ligue 1 side Toulouse partnered with mobile payment app Lyf Pay through the end of the '17-18 season. The deal allows fans who download the app to use it for any item in the club shop, ticket offices and bars at the team's stadium with a €3 ($3.56) discount (Toulouse). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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