Norwich City Sponsor Aviva To Back Proud Canaries FC

League Championship side Norwich City LGBT fan group Proud Canaries and Aviva teamed up to establish Proud Canaries FC, which is part of Aviva’s campaign to celebrate the inclusive nature of football. The new team is officially backed by Norwich City and will wear the club’s colors and fly the Canary flag in a summer tournament. Aviva has been a partner of Norwich City for nine years. As the inaugural main sponsor of Proud Canaries FC, Aviva will provide support and funding in a number of ways. The newly-formed team will be presented with a Norwich City match kit featuring Aviva Pride and LGBT charity Stonewall as kit sponsors, as well as Rainbow Laces for all registered players to wear. Aviva will also provide Proud Canaries with funding to ensure the team can function through the '18-19 season (Aviva).