Discovery Communications Partners With Wasserman For PyeongChang 2018

Discovery Communications announced an original content partnership for PyeongChang 2018 with sports and entertainment agency Wasserman. As part of the new agreement, Cycle Media, a subsidiary of Wasserman, will create original social sports content that Eurosport will share across its digital platforms during the Games. During PyeongChang 2018, Eurosport's Snapchat Discover Channels will be powered by Cycle in four European markets: the U.K., Germany, Norway and Sweden, as well as producing content for Eurosport social channels by blending original footage and Olympic Games highlights. The new cooperation creates customizable opportunities for brands to associate with the broadcast of the Olympics. It also generates unique sponsorship and advertising inventory opportunities across social channels for brand partners wanting to integrate their products and services into the broadcast experience of the Games (Discovery).