Crystal Palace Considering Selling Naming Rights To Selhurst Park
Premier League side Crystal Palace is "exploring" selling the naming rights to Selhurst Park to help fund the proposed £100M ($133M) redevelopment of the main stand, according to Matt Hughes of the LONDON TIMES. The club will undertake a public consultation with fans before making a final decision, but is "open to a sponsorship deal" which would change the name of the 93-year-old stadium if the club can secure an "appropriate brand at the right place." Another option would be to sell naming rights "solely for the new stand while retaining the name Selhurst Park, although that would be far less lucrative." Palace will submit a planning application next month and is "hoping for a decision by April" on a design that would increase the ground’s capacity from 26,000 to 34,000 (LONDON TIMES, 12/16).