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Volume 6 No. 211
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Bundesliga Side Schalke To Present LoL Squad Prior To German Cup Match Against Cologne

Bundesliga side Schalke "wants its traditional fans to embrace" the team's League of Legends squad as well, "and, for that reason, will present the players in front of Schalke’s audience in the Veltins Arena," according to Angelos Anastasopoulos of THE ESPORTS OBSERVER. The presentation will take place on Tuesday, prior to the DFB Pokal (German Cup) game versus Cologne. Before that, "the players will go through a week-long bootcamp," which started Wednesday. The LoL players "will also attend the home game against Augsburg." During the bootcamp, they will "practice, discuss, and develop strategies, train, and try to bond." After Christmas vacation, "the crew will move to Berlin to start preparing" for the European LoL Championship Series Spring split. Schalke has "passionate fans," but presenting an esports team in front of a football crowd "is an unprecedented marketing campaign." So far, "the reactions on social media have been mixed" (THE ESPORTS OBSERVER, 12/13).

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