Bundesliga Side Schalke 04 Extends Deal With Bet-At-Home Through '21
Bundesliga side Schalke 04 extended its partnership with Bet-at-home.com until '21, according to SOCCEREX. The renewed agreement sees the online betting company continue as a second-tier premium partner of the club, "having brand visibility on pitchside LED boards at Schalke’s Veltins Arena home." In addition, Bet-at-home will have a presence across the club’s social media channels and on its digital platforms and TV channels. According to a report by German commercial newspaper Westdeutsche Allgemeine Zeitung, the three-season deal is worth €7M ($8.3M) (SOCCEREX, 12/13).