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Volume 6 No. 214
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Marketplace Roundup: RFU Announces Karma Resorts As England Sevens Supplier

The Rugby Football Union announced Karma Resorts as an official supplier to England Sevens for the '17-18 season. The partnership includes all 10 legs of the World Rugby Sevens Series, the Gold Coast 2018 Commonwealth Games and the 2018 Rugby World Cup Sevens in San Francisco (RFU).

Formula E
hired marketing agency Iris to "lead brand development." Iris will create "culture-shaping" content for social and online platforms, working alongside social content agency Little Dot Studios, which will "continue in its remit of producing race-focused content" (CAMPAIGN LIVE, 12/12).

Bundesliga side VfB Stuttgart extended its sponsorship agreement with beer brand Ensinger until the end of the '20-21 season. The renewal came "three years ahead of schedule" and the brewery will remain a fourth-tier partner of the club (SOCCEREX, 12/12).

Brasileiro side Flamengo unveiled Samsung as a new sponsor of its esports team. The deal will see Samsung's logo "imprinted on the front of the video gaming outfit's uniform" until the end of '18 (SOCCEREX, 12/12).

For more coverage of the business of esports, visit our partners, esportsobserver.com.