Overwatch League Franchise London Spitfire Partners With Code Red Esports Agency
London Spitfire, the sole European representative in the Overwatch League, "now has a stronger connection with its home nation," according to Angelos Anastasopoulos of THE ESPORTS OBSERVER. The franchise announced a partnership with the Code Red Esports agency to run the team's operations in the U.K. The London Spitfire brand is owned by Cloud9, an American esports organization, "and is currently de facto based in California." Code Red Esports Managing Dir Paul Chaloner said, "We first started discussing with Cloud9 back in September on how we could collaborate." According to the announcement, Code Red Esports' "main goal will be to engage British audiences and create a Spitfire fanbase" within the U.K. Chaloner: "We won't be directly scouting for the team. But we will be working on a way to help U.K. players gain exposure through the brand and via competitions we have planned in 2018" (THE ESPORTS OBSERVER, 12/8).
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